Advertising & Fruit
When you buy fruit, what do you do before eating. You peel off any sticker(s), price or product SKU, wash the fruit if needed and bite into it.
Well…recently I bought some bananas and was about to eat one until I noticed the sticker on one of the bananas. It was not a product SKU. It was an advertisement for the movie “Space Chimps”. I was amused that now Dole is using the fruit for advertising! I haven’t gone to examine other fruits and vegetables but I wouldn’t be surprised if advertisers aren’t doing more of this.
I can see this concept can stretch too far and now any product that offers a surface for advertising becomes a platform for reach you. As it is we have too much information coming to us, do we really need our food products to be advertising billboards. Of course, cereal boxes, chips bags are already full of advertisements but I think this is a new trend.
I wonder how does a marketer keep track of such advertising campaigns! How do they track return on investment? That is some food for thought 
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